
Corporate Studio is a well-respected interior design studio in Augusta, GA.
The Brief
Corporate Studio was ready to update their identity, but, like many clients, wasn’t sure how far they wanted to stray from their current logo.
Deliverables
Primary logo lockup
Business card
Construction banner
Window vinyl
Client
Corporate Studio
Year
2022
Identity Refresh
After shooting over a curated set of ideas that ranged from edited versions of their existing design to logomarks that were completely fresh, we landed on a cleaned up version of their existing mark.
Print materials were developed next. The business card was text heavy, so I developed a gridded layout with generous negative space and an architectural feeling. The client requested a pop of teal that really brought the concept to life.
The client requested construction fencing in partnership with an architect. The design flowed from the card elements. They also asked for an outlined file to print their logo file for vinyl.

Early ideas (left): Incorporating the large bay windows in the studio space in the first iteration, and the more structured format of their blueprints in the second idea. Updated current logo (right) : The original logo (top) was supposed to depict an overhead light, but read as a ceiling fan. By adding the simple half circle of a bulb and simplifying the text design, I was able to capture a more modern version of the company. The final logo on the second page is what I landed on with the company’s owner.

Business cards

Window Vinyl

Construction fencing