Rainier Furniture is a custom furniture brand in Roswell, GA.
The Brief
Rainier furniture wanted to refresh their identity. They hoped to take their brand in a clean, upscale direction and dial back the vintage, southern feeling of their original company, Rustic Trades.
Deliverables
Primary and secondary logo lockups
Fonts and typography treatment
Updated color palette
Social media design
Web design
Client
Rainier Furniture
Year
2022
Identity Design
Rainier was formerly known as Rustic Trades, leaning into a more handmade, vintage feeling with their logo lockups that at one time were trendy, but now seem a bit dated.
By updating to Rainier, the company hoped to create a fresh face and simplify their identity.
I then prioritized creating a suite of assets designed to make posting on Instagram and developing a website a breeze.
These mockups below were not used for the final website, but they did create strong direction for the web application of their new identity.
