Mtheory is an artist development and management company.
The Brief
Mtheory was looking to refresh their brand identity, updating their color palette and fonts. They also needed fresh stationery and web assets to create a cohesive and revamped identity; their mission was pivoting as more artists are reached through social media and the culture of streaming and touring is changing.
Deliverables
Revised color palette and fonts
Business card
Letterhead
Web banners and social templates
Deck template
Client
Mtheory
Year
2023
Identity Refresh
I began by supplementing the current brand kit with secondary fonts and a few key color additions. The companies’ sleek sensibility informed simple, gridded business card and letterhead options.
I wanted the digital assets to be both memorable and classic, assets they could carry forward without having to bend to the latest trends. I stuck with their primary colors and simple, straightforward compositions.
Typography being my favorite niche of design, playing with the grid formed some really beautiful, modern outcomes.
Early drafts of letterheads
Early drafts of business card options
Final business card
Final letterhead
Final digital assets
Final deck template