Nydree Flooring is an innovative floorings solutions company.
The Brief
Nydree was looking for classic packaging for their floor samples—something that incorporated pattern and simple typography. The packaging would be sealed with a branded tape and include a notecard to place on top of its contents.
Additionally, the company wanted a product booklet that captured the clean and refined brand identity they were cultivating. The booklet included the story of the company along with its offerings.
Deliverables
Box
Tape
Notecard
Product Booklet
Client
Nydree Flooring
Year
2022-2023
Packaging design
Campfire, a marketing brand I work alongside, first sent along a design board, giving me some broad vision casting for the design.
After creating pattern and pulling together a concept, I began designing through mockups to give the client an idea of how the design would sit on the box. I began creating on 2d artboards, then transferred the work to 3d mockups early on to provide clarity for the client.
The card and tape design flowed from the box design, carrying the pattern and typography into other print elements.
The starkness of the dark green against the white contrasted the dark green of the box interior. Conversely, creating a box-colored tape added a subtle detail without adding busyness to the design.
Box interior and exterior
Box interior
Box exterior
Tape design
Early tape designs with final concept
Interior card
The printed box
It’s always rewarding to see a project all the way through. The client uses this box for all samples and has carried the pattern design on the outside of the box into email marketing and social media design.
Product Booklet
The product booklet carried on the same wood grain design on the box, creating cohesion in their new identity assets.
I prioritized white space and rich photography in the booklet, allowing the product to shine and giving a concise overview of Nydree’s range of products.
Interior pages
interior page and cover